Edinburgh Art Festival

Shaeron Averbuch & Collaborators, source inspiration for proposed Granton Live.Culture Crunch 2010, installation and live art exploratory

Granton Live.Culture Crunch – Meanwhile – Outside Inside –  Pop Up Mock Up
This offsite, site-specific exhibition relates to three pop-up projects for Granton waterfront. A series of interactive installations form the exhibits within The Lighthouse gallery nearby.

Granton Live.Culture Crunch, progressing from the 2009 JUMP 2 DE-Light exhibition, sees Shaeron Averbuch working with collaborators and assistance from the wider Granton and North Edinburgh community.

Motivated by the environmental and social challenges of the Edinburgh Waterfront, Shaeron Averbuch continues to build a cultural vision. This time the artist’s focus is less concerned with the missed opportunity and negative impact of developer led regeneration. Now invigorated by proposals devised to activate the waterfront through community-led cultural projects, the artist experiments with realising the pop-up proposals in advance of implementation. How might these ideas be reinterpreted when brought from outside to inside? Meanwhile, in anticipation, the artist playfully creates an interior Live Art experience to explore how such interventions and their outcomes may be received.

Consciously steering away from the design aspects of the pop-up proposals, the artist uses the gallery as a set to readdress the source projects. Perceived here as contemporary public art and performance, the viewing public are encouraged to engage with exhibits and in so doing playact in the Live Art performance.

Throw in a towel, bring a picnic and join in!